The Eighty Six

The Eighty Six is an 8-table, reservation only restaurant by The Catch Group, located at 86 Bedford Street—the former home of Chumley’s, a notorious 1920s speakeasy. Our branding honors that legacy while introducing a modern, elegant identity.

The Cultural Context: An exclusive, 8-table reservation only restaurant located at 86 Bedford Street: the historic, notorious former home of the 1920s speakeasy Chumley's. The creative mandate was to honor a legendary century-old subcultural legacy without resorting to vintage gimmicks, introducing a deeply modern, elegant, and enigmatic culinary destination for contemporary culture.

The Integrated System: Orchestrated an end to end identity that directly mirrors the architectural tension of the physical space. The system translates the restaurant's intimate scale and hidden heritage into a unified guest journey.