Lemme

A supplement brand built to live on your counter, not hide in your cabinet.

The Cultural Context: The supplement category had optimized entirely for efficacy signaling — clinical whites, pharmaceutical typography, nothing you'd want to look at. Lemme needed to occupy different territory: wellness as joy, daily ritual as something you actually look forward to.

The Integrated System: Occupied the 360 brand world around playfulness as a design principle: Retail Design, Packaging Design, Label Design, 3D Renderings, & Product Development.