Daniels Room

Daniel Arsham has spent his career dissolving the boundary between art and the everyday: eroding familiar objects, suspending sports cars in geological time, turning pop culture into relic. Daniels Room is the first time that logic has been applied to his retrospective: a working café, a curated archive of Arsham's practice, and a commercial platform for his art, all at once.

The Cultural Context: A working café, curated archive, and commercial platform dissolving the boundary between fine art and everyday retail utility.

The Integrated System: Translated Arsham’s architectural erosion logic across structural spatial design, uniform design, custom typography, and print collateral.